Many of us were wishing for this day with little hope that it would ever come, but the Impossible Project has managed to bring back the original instant film name with its announcement today of Polaroid Originals. This rebranding was made possible through a years-long effort by the leaders of the Impossible Project and represents a major shift in things to come, including the release of a brand new instant film camera bearing the Polaroid name—the OneStep2, a brand new i-Type camera. This long-awaited sequel to the now classic OneStep from 1977 sports retro looks while offering modern-day performance. The Polaroid brand now has what looks to be a bright future and will hopefully return to its former glory.
Able to accept both Impossible i-Type and 600-type film, the OneStep2 holds true to the original design of being incredibly simple and straightforward to use. It features a fixed 106mm lens with a fixed focus from 2’ to infinity and should work straight out of the box. This model features a built-in 1300mAh Li-ion battery that will power the unit for up to 60 days and allow the use of newer i-Type film that forgoes an internal battery. This setup also powers the powerful flash located on the side of the camera right above the large red shutter release button. Additionally, it has a self-timer function that is perfect for selfies and comes in both white and graphite colors.
While the release of the OneStep2 is certainly the most significant announcement of the day, we cannot forget that Impossible also led the charge to breathe new life into existing cameras through a refurbishing program. Today a wide range of classic Polaroid cameras will be made available under the Polaroid Originals brand, including the SX-70, SX-70 Sonar, Image/Spectra One Switch, Image/Spectra Full Switch, Image/Spectra Onyx, Image/Spectra ProCam, Image/Spectra Macro 5, 600 Square, 600 Sun 660 AF, 600 Job Pro, 600 Cool Cam, 600 OneStep Close Up, Sun 600 SE, Sun 640, 600 Red Stripe, 600 Express, SLR 680, 600 Impulse, and 600 Impulse AF. Of course, you are going to want to pick up some packs of instant film while you are at it.
What do you think of Polaroid’s revival? Are you excited to get your hands on the new OneStep2? Let us know in the comments below!
