Sony might just be making an early case that 2021 is going to be this company’s year. Just a couple of weeks after launching the well-reviewedFE 35mm f/1.4 GM Lens, another major Alpha announcement is set to roll out on January 26, 2021 at 10:00 A.M. EST. As for the theme, Sony has only teased a cryptic tagline of, “The one never seen.” What that means is anyone’s guess, but I think it’s safe to assume we can get excited for something big.
Right now, since there isn’t much (or any) information to share with you on what this new Alpha product could possibly be, you only have a couple of options. You could make a calendar reminder and sit and wait for 10:00 A.M. on Tuesday to roll around. Or you could head down to the Comments section, below, and give us your best guess on what you think is coming. The second choice seems a lot more fun, but you should definitely do both.
You won’t want to miss it—so save the date (January 26, 2021, at 10:00 A.M. EST) and come back to B&H for the latest news!