Nature and wildlife photographers seeking to put their images to work for the good of the planet will love this week’s podcast. Our first guest, Jaymi Heimbuch, founded the Conservation Visual Storytellers Academy to teach photographers how to use their pictures for a larger purpose. Listen in as Heimbuch discusses ways to harness the three A’s—Action, Audience, and Affect—and successfully target the people you want your work to reach.
Above photograph © Anne Readel
After a break, we hear from Heimbuch’s star student, Anne Readel, who reveals how the viral spread of her story on No-Mow May enabled her to recast her message with different angles, increasing the story’s reach. Stay to the end for Readel’s offbeat story about living with your urban turkey neighbors. Please join us for this inspiring discussion about conservation storytelling, and learn how the aforementioned three A’s can be used to craft the focus of your nature and wildlife pictures and expand their impact.
Guests: Jaymi Heimbuch and Anne Readel
Host: Allan Weitz
Senior Creative Producer: Jill Waterman
Senior Producer: Jason Tables
Executive Producer: Shawn C Steiner